At Mackay Academy (“we,” “our,” or “us”), we take the protection of your personal information seriously. This Privacy Policy explains what personal information we collect, how we use it, when we may share it, and your rights regarding that information.
By using our website mackayacademy.com, filling out a form, contacting us, or interacting with our advertisements, including Meta Lead Ads, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following personal information:
- your first and last name;
- your email address;
- your phone number;
- the name of your business or organization, if applicable;
- any information you choose to provide to us through a contact form, application form, registration form, survey, or other communication method;
- information related to your use of our website, such as your IP address, browser type, device, pages visited, time spent on the site, and other analytical data;
- information submitted through our advertising forms, including Meta Lead Ads.
2. How We Collect Your Information
We collect personal information in several ways, including when you:
- visit our website;
- fill out a contact form or registration form;
- request information about our services or programs;
- subscribe to our emails or newsletters;
- submit your information through a Meta Lead Ad or similar advertising platform;
- communicate with us by email, phone, or other means.
We may also automatically collect certain technical information through cookies, pixels, and analytics tools.
3. How We Use Your Information
We may use your personal information to:
- respond to your inquiries;
- contact you regarding our services, programs, offers, or admissions;
- provide you with information you requested;
- improve our website, services, and user experience;
- manage advertising campaigns and measure their performance;
- follow up with prospective students, parents, or clients;
- send newsletters, updates, promotions, or other marketing communications, where permitted by law;
- comply with our legal and regulatory obligations.
4. Consent
By providing us with your personal information, you consent to its collection, use, and disclosure as described in this Privacy Policy, unless otherwise required or permitted by law.
Where required, we will obtain your consent before sending marketing communications. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
5. Sharing of Personal Information
We do not sell your personal information.
We may share your information with trusted third-party service providers when necessary for the operation of our business, website, or marketing activities, including:
- website hosting providers;
- CRM or lead management platforms;
- email marketing service providers;
- advertising platforms such as Meta;
- analytics and tracking providers;
- technical support or website maintenance providers.
These third parties may only access the information necessary to perform their services and are expected to protect it appropriately.
We may also disclose personal information if required to do so by law, court order, or regulatory authority, or if necessary to protect our rights, property, or safety.
6. Cookies and Tracking Technologies
Our website may use cookies, pixels, and similar tracking technologies to:
- improve website functionality;
- analyze site traffic and usage;
- personalize your browsing experience;
- support our advertising and remarketing efforts.
You may adjust your browser settings to refuse or disable cookies. However, doing so may affect certain features of the website.
7. Third-Party Platforms
Our website and advertising campaigns may involve third-party platforms such as Meta, Google, or other service providers. If you submit your information through one of these platforms, your information may also be subject to that platform’s own privacy practices and policies.
We encourage you to review the privacy policies of any third-party platforms you interact with.
8. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for legal, administrative, operational, and compliance purposes.
When personal information is no longer required, we will securely delete it or anonymize it, where appropriate.
9. Security Measures
We take reasonable administrative, technical, and physical measures to protect personal information against loss, theft, unauthorized access, disclosure, copying, misuse, or modification.
However, no method of transmission over the Internet or electronic storage is completely secure. Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security.
10. Your Rights
Depending on the laws applicable to you, you may have the right to:
- access the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- withdraw your consent, where applicable;
- request deletion of your personal information, subject to legal obligations;
- ask questions about how your information is collected, used, or disclosed.
To exercise any of these rights, please contact us using the contact information below.
11. Children’s Privacy
We do not knowingly collect personal information from children without appropriate consent where required by law. If you believe that a child has provided us with personal information without proper authorization, please contact us so that we can take appropriate steps.
12. International Transfers
Some of our service providers may store or process information outside your province, territory, or country of residence. In such cases, your personal information may be subject to the laws of those jurisdictions.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time in order to reflect changes in our practices, technologies, legal requirements, or other operational needs. Any updated version will be posted on this page with a revised “Last updated” date.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
Mackay Academy
Groupe Mackay
225, 25E AVENUE LACHINE (QUÉBEC) H8S3X2
info@mackayacademy.com